"The only constant in life is change." This quote by Heraclitus holds a special meaning for everyone, but especially for marketers like you, who need to constantly figure out innovative ways to unleash the full potential of existing content to promote brands. We know you have worked hard on content marketing; now, say you have written and published a blog. There can be two possibilities:
- The piece was received well by your followers.
- Maybe it was a run-off-the-mill piece that did not perform so well.
So, what do you do next? Sit idle, and wait infinitely for that blog to get more views? Keep writing new blogs? Be aware that no matter how hard you try, there will come a time when your ideas will exhaust; what then? Hey, fret not! Content repurposing will save you; relax!
What Exactly Is Content Repurposing?
It means recycling previous content into content assets with a new format (old wine in a new bottle). Thus, dive into an ocean of possibilities for that asset to flourish and garner more followers for your brand. For example, you could transform a blog into YouTube videos, a slideshow, and social media content. The possibilities are endless.
Are You Wondering About the Utility of Content Repurposing?
When you work on your existing content to turn it into something new, chances are it can become appealing to many and have a wider reach. In most cases, repurposing your content ensures that the effort you put into making it does not go in vain. People who have missed it the first time; get to look at it in its new avatar. It puts your content idea on center stage, ensuring no one forgets it anytime soon. Thus, you can leave a permanent brand image in the minds of your customers with the help of repurposed content.
So, in this article, we will look at repurposing strategies that will help you boost your brand.
5 Strategies to Recycle Your Content
Repurposing evergreen content that is also relevant, popular, and engaging is the key to making it big on the global platform. Let us see how you can give your content a brilliant makeover.
- From Webinars to Video Tutorials
Let us say: you hosted a very successful webinar with several attendees. However, everyone who might have been interested in the webinar might not have shown up. After a few months, people might forget all about it, or some might be unaware of what happened in it in the first place. You cannot let that webinar go to waste, can you? So why not upload that on YouTube? This repurposed asset will bring many followers to your website through YouTube. The content will also stay forever within your audience's reach while at the same time redirecting new traffic to your website.
- From Blog Posts to Guides or Newsletters to Be Sent as Email
The blog post you have worked on so hard, spending days researching, should not go into the back seat, right? You can tweak it a little, update it if necessary and put it up in guide format or send it as weekly newsletters to your clients and new subscribers. You can use it for email marketing and send it to your followers. In this way, it will remain immortal forever.
- From Blogs Related to Interviews to E-books
Interviews are comparatively easy to conduct, edit, and promote. You can repackage these into an expert advice e-book without changing the content. Many are more comfortable reading e-books than blog posts. Those who have missed reading them can get a chance to go through the content again!
- Blog Posts Into YouTube Videos
If you are thinking of repurposing the content of your blog posts into YouTube videos, you are heading in the right direction. If the task seems daunting to you, then fear not! You can get help from becreatives.co/repurposing-content/, who provide A-one video editing tools, editors, and experts to help shape your video into a powerful money-making machine. Their expertise will ensure your videos have a wider reach for you to gain more followers. Moreover, they will enhance the look and feel of your content and brand so that you're always at the forefront of everyone's thoughts.
- Blog Posts Into Podcasts
In this fast-paced world, with work overload, many hardly get time to read. Here is where podcasts come into play. You can easily listen to podcasts while driving, doing chores, or walking. So, for your brand to have a wider reach, you can consider transforming your blog posts into podcasts by hiring voiceover artists to record those. If you have tweaked your blog right, this new podcast will garner even more followers than your earlier blog.
Unleash the Hidden Potential!
With these tips, you will undoubtedly get the maximum benefits out of your content asset. Nothing feels more rewarding than seeing hard work pay off, and the next time you press publish, remember your job has just begun. Time to capitalize on this opportunity that has opened before your eyes. Go! Make your brand timeless!